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Jasmijn de Boo

Jasmijn De Boo

CEO of the Vegan Society

Appearing on Saturday at 3pm in the Lifestyle/Campaigns talks room


Jasmijn de Boo (39) has been the CEO of The Vegan Society since September 2011. The organisation has seen major positive changes in appearance and approach. It has gained influence through substantially increased membership, trademark income, media coverage, vegan policy and advocacy initiatives, and through meaningful partnerships with other like-minded organisations and human health and catering organisations.

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