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Robb Masters


London Vegan Meetup Organiser

Appearing on Saturday in the FxEctive Factor



London Vegan Meetup is believed to be the largest vegan social group in the world, and has become a valuable community for local vegans. But is it effective vegan activism too? Who does it help to go (or stay) vegan? And what else can it do to further the vegan message?

Robb Masters has been the organiser of London Vegan Meetup since November 2011 - when it had just 750 members. (Now it has 5,000.) As a labour of love, he's been determined to ensure that the group and its weekly events remain free - creating a low-risk way for non-vegans to discover vegan food, meet regular vegans, and learn more about veganism (as well as making the group a welcoming environment for existing vegans - including those on a low income).

Robb has been vegan for two decades, volunteering, and participating in campaigns, for both grass-roots and national organisations - including FRIEND Farmed Animal Rescue, London Vegan Campaigns, the London Vegan Festival, the Birmingham Cruelty-Free Christmas Fair, VegfestUK, Animal Aid, and The Vegan Society. Having graduated in Computer Science, he now run his own web development company - and provides discounted consultancy to vegan charities.

Almost as fanatical about music as he is about veganism, Robb has DJed at various vegan events (including VegfestUK Bristol 2015 - as "idiotech") and composed music for vegan radio shows The Vegan Option and this year's 15-part History of Vegetarianism - as well as producing remixes for established acts such as The Prodigy.

He lives in Camden, North London - with Harper and Winnie, his rescued kittens.

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