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Featuring the best creative talent and the most effective activism

Presented by Karin Ridgers, founder of VeggieVision TV

The FxEctive Factor gives you a platform to showcase your chosen form of vegan activism in front of a panel of judges, with an array of awesome prizes up for grabs for winners at the end.


The aim of the FxEctive Factor is to help regional grassroots vegan activists to develop create, effective, peaceful vegan education. The idea of presenting to judges for critique is to also help encourage activists to develop an ability to form critique of their own activism and to find their work to create effective vegan education that avoids the pitfalls of issues such as fuelling xenophobia, speciesism, sexism, homophobia or other potential issues.


The FxEctive Factor is light-hearted, about taking the issues seriously but not yourselves too seriously.



Each category involves a 5-minute slot whereby you present your activism or performance. It is judged and assessed by our judges, with questions asked about its effectiveness. Then the winners are announced and prizes distributed.




12:00 - 12:15 - Ian Haywood - Cargo of Shame

12:15 - 12:30 - Philip Elston - Hunt Sabbing

12:30 - 12:45 - One Man And His Beard

12:45 - 1:00 - Pig Freud - Wish you were here

1:00 - 1:15 - Jack Dean - Do you see

1:15 - 1:30 - Möbius Loop - Living in the Milky Way

1:30 - 1:45 - RESULTS


Judging Panel: Anneka Svenska, Alex WalkerJake Yapp


2:00 - 4:00 - VEGAN ACTIVISM

2:00 - 2:15 - Caitlin Galer-Unti - Another World is Possible

2:15 - 2:30 - Elizabeth Novakovic (Vegorium) - Producers of vegan T-shirts

2:30 - 2:45 - Ruth Hawe (Vegantopia) - Co-creating the Vegantopia of our ideals into being

2:45 - 3:00 - Dean Bracher - The Vegan Society school speaker

3:00 - 3:15 - Aisha Eveleigh (Food for Thoughts Ceramics) - Vegan ceramics producer

3:15 - 3:30 - Robb Masters (London Vegan Meetup) - Social activity as activism

3:30 - 3:45 - Vegan Geezer - Vegan Youtuber - Spreading veganism through making Youtube videos

3:45 - 4:00 - RESULTS


Judging panel: Tim ShieffDr. Casey TaftDr. Will Tuttle

4:00 - 4:45 - Talk by Christopher Sebastian - Intersections of Justice: Building an Inclusive Animal Rights Movement

Does veganism have an image problem? Together we will discuss how perceptions of elitism in vegan communities foster unfavorable opinions, and a few positive ways creative activists deconstruct that narrative.


5:00 - 5:45 - Music by The Phoenix Rose

vegan performances

12:00 - 12:15 - Ian Haywood - Cargo of Shame


12:15 - 12:30 - Philip Elston - Hunt Sabbing

This poem is a reflection on my experiences as a hunt saboteur.  I started going out in the 1980s and continue until this day.  Latterly, sabbing has been undertaken post-hunting ban but still foxes, mink, deer and hares are pursued and killed, often with the police turning a blind eye. However sabs continue to make an impact and there have been prosecutions for unlawful hunting. Most hunt sabs are vegan and work in effective non-hierarchical groups to save wildlife. People are often so surprised that we still go out sabbing, believing that the ban is being enforced, and end up joining us out in the field.


12:30 - 12:45 - One Man And His Beard



12:45 - 1:00 - Pig Freud - Wish you were here


1:00 - 1:15 - Jack Dean - Do you see


1:15 - 1:30 - Möbius Loop - Living In The Milky Way


2:00 - 2:15 - Caitlin Galer-Unti - Another World is Possible

Through writing about vegan travel, I show vegans around the world that we are part of a growing global movement and that no matter where in the world you are right now, and no matter where you go, you can find vegan food (and even connect with other vegans).


2:15 - 2:30 - Elizabeth Novakovic (Vegorium)

Vegan t-shirts are a non-intrusive, emotionally detached form of activism, it is the viewer’s choice to read the message or not and as they will most likely be strangers they have no personal connection, therefore the only thing that will resonate with them is the message on the t-shirt. Vegorium provides a different range of vegan message t-shirts, some stronger, some mild, this mix is essential for the vegan message as we know people respond differently to the varying messages. Continual exposure to the vegan message will chip away at the social conditioning which has people living as omnivores. It’s amazing to see the amount of looks you get when a simple ‘Vegan’ t-shirt is worn, the misconception of vegans is so instilled in people that just seeing a vegan is a novel experience to some!


2:30 - 2:45 - Ruth Hawe - (Vegantopia) - Co-creating the Vegantopia of our ideals into being

Giving energy and focus to the kind world we wish to birth into being is as vital as campaigning against cruelty. People need reassurance and inspiration for change from us, and we must ground and intend our visions to manifest them. Holding transformative vibrational concepts also prevents depression and activist burnout.


2:45 - 3:00 - Dean Bracher

A vegan education campaigner for 8 years with numerous avenues of educational knowledge and a passion to inspire others about veganism and general rights. It's my life goal to bring about a better world than I found and do this through vegan education and work with those that share my goals and have an interest in rights and there positive use in society.



3:00 - 3:15 - Aisha Eveleigh

Aisha from Food For Thought Ceramics strives to reveal the untold truth regarding animal agriculture using powerful hard-hitting artwork.  

The more people are aware of the affects of animal agriculture, the closer we are to becoming a more conscious engaged society whose actions benefit the environment, the animals as well as human health.  


3:15 - 3:30 - Robb Masters - Social activity as activism

London Vegan Meetup is believed to be the largest vegan social group in the world, and has become a valuable community for local vegans. But is it effective vegan activism too? Who does it help to go (or stay) vegan? And what else can it do to further the vegan message? 

3:30 - 3:45 - Vegan Geezer - Vegan Youtuber - Spreading veganism through making Youtube videos

Is your passion for veganism too strong to contain? Do you find your persistent voice for veganism isn’t being heard? With YouTube you can be heard. You carry the most important message of veganism, if you have the voice to share.

Youtube: Vegan Geezer

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