The FxEctive Factor competition is back at VegfestUK Brighton 2018 showcasing vegan musicians and activists

14th September 2017

VegfestUK’s event at the Brighton Centre in 2016 saw the debut of The FxEctive Factor competition between vegan musicians and activists, which drew widespread acclaim in the vegan community for the sheer calibre of music and activism on offer, as well as the enthusiasm, talent passion of all contestants on top of a star-studded lineup of judges.

After a year’s hiatus, The FxEctive Factor is coming back to VegfestUK Brighton in March 2018, and with the tremendous growth of veganism, vegan ideas and vegan activists over the past couple of years, expect even more twists and turns as well as a larger repertoire of inspiring tunes and concepts for budding vegan activists looking to make a difference in their own communities.

What is The FxEctive Factor?

Drawing inspiration from multiple sources, The FxEctive Factor was first introduced as an informal and fun contest between rising stars in the vegan community. The 2016 competition was divided into a section for musicians largely composed of performances, and another for activists explaining a bit about their own activism and its effectiveness. Each section had a separate lineup of judges grading the contestants individually, with totals added up at the end and the winning prize handed out to the ultimate winners Mobius Loop and Vegan Geezer.

The 2018 version, scheduled to take place on the Saturday March 24th 2018 at the Brighton Centre as part of a mega VegfestUK event, will bear some similarity to its prelude with a few enhancements, the most prominent of which is that the competition will span a full day this time, with more contestants and potentially more judges and bigger prizes to be won. There are also plans for a public vote as well as the judges opinions to help decide the winners.

The precise format of the competition, as well as ways of entering, will be announced in the coming months.

Videos from 2016

To get a taster of the competition, press play on the two videos below recorded from the corresponding feature in 2016:

Vegan performances

Vegan activism

What else to expect at VegfestUK Brighton 2018

VegfestUK Brighton 2018 will return to the Brighton Centre on March 24th 25th 2018 and will be its 10th edition since its inception back in 2009. Besides the FxEctive Factor on the Saturday, visitors to the event can also look forward to up to 230 stalls laden with cutting edge vegan products, many of them on special offers, alongside 19 caterers with an eclectic globally inspired vegan menu, a Veganuary reunion party on the Sunday for Veganuary participants in 2018, dozens of talks and cookery demos, kids activities and live music set to capture the imagination of many and create an amazing vegan experience for all. Advance tickets for the event will go on sale from January 2018 on the show website

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