Professor Amir Kassam is Visiting Professor in the School of Agriculture, Policy and Development, University of Reading, UK. He has published widely on the productivity, economic, environmental and societal benefits of Conservation Agriculture, which is now spread over 180 million hectares of global cropland. Amir became a vegetarian eight years ago and vegan four years ago because of ethical and environmental reasons, as well as to enjoy better health, lifestyle and quality of life.