JJ has been an Animal Liberation activist for the past 20 years. He was involved in the SHAC campaign (Stop Huntingdon Animal Cruelty) during the 2000s in which he, and a few other SHAC activists, received large prison sentences after one of the largest ever U.K. police operations to date, involving hundreds of officers costings the tax payer millions of pounds. As well as the SHAC campaign JJ has also been involved in other campaigns over the years including anti fur and sabbing and has continued to promote animal liberation within his punk band Active Slaughter. JJ is currently involved in cat rescue and has also recently helped out with wildlife rescue.